Tuesday, February 27, 2007

How To Make Money Without A Product Of Your Own

By Jamie McMahon

There is an easy way to make money online with out a product of your own. It is done through affiliate programs. What is an affiliate program you might ask? It is a program where you sell people to another business’s web site. When the buy something on the web site you make a commission for the sale.

How do you get started? Choose an affiliate program. There are a myriad of programs available. For this article I will talk about Clickbank.com. Find the product that you wish to endorse form the affiliate. Post the ad on your web site linking your web site to the product.

How do you sign up for the program? Go to Clickbank.com’s web site and create an account. Click the “become an affiliate click here” button and you will be taken to a sign up page. Click the “Sign Up Now” link. Fill out the sign up sheet and read the Terms of Service agreement then click the “Submit” button. You will be sent an email from Clickbank.com giving you a code to finish registration. Enter the code and go to the next page. After you have finished click the “Marketplace” link and you will be taken to the next page.

When you click the “Marketplace” link you will be taken to a search page where you can search for the product that you want to promote. Try typing “making money” in the search box and click “Go” button. You will be taken to a page with search results.

Go to the first product link and click the “view pitch page” and there will be a page that talks about the product that you have chosen. You will be taken to a new page where you will find information about the product that you can use to make your link on your web page.

After that you need to go back to Clickbank.com and click the “create hop link” link. A new window will open and you enter your nickname in the proper box and click the “Submit” button. Copy the link and go to your web page.

Start a new web page and enter your sales copy for the product that you are recommending. After that paste the link into your web page. Upload your page to your website and you are ready to start earning money from your affiliate program.

Jamie McMahon is a writer of four books. They are: Endless Night, Eyes Like the Sea, Just a Little Crush and Shepenopet's Curse. Visit his site at http://www.jtmbooks.com

Article Source: http://EzineArticles.com/?expert=Jamie_McMahon

How Pay Per Click Search Engines Guarantee Targeted Traffic

Monday, February 26, 2007

Yahoo! Search Marketing's Panama System

By Steve Loszewski

Yahoo! Search Marketing Panama Update YSM underwent a total overhaul of its pay per click program, called the Panama update. Accounts in the old system have been switched over to a new bidding system and are slowly being converted into the new user interface. The new system has a lot of features including a new bid tool, watch lists, analytics, and more. However, the main changes are geo-targeted campaign options, a new bidding system, faster editorial approval, and the reorganization of accounts so they can include multiple campaigns with AdGroups that can circulate multiple ads for a group of keyphrases.

Geo-targeting

Geo-targeting works by locating a user by his/her IP address or geo-specific terms in his/her search query. It applies both to the content network and the regular search network. Advertisers can choose to target an entire market region (the US and English speaking Canada) or regions. Regional targeting is broken further into either state/province/territory targeting or targeting by DMA. Advertisers are not able to target by radius around a specified point.

For local businesses, the most viable option for targeting is by DMA; however, this probably won’t be narrow enough for companies that have one location and are looking to reach a local audience. DMAs typically span large, state-sized regions.

Geo-targeting is still a step up from previous options. Yahoo! Local Sponsored Search (to be discontinued) was too restrictive with ads, ad positioning was largely a mystery, and the program typically wasn’t a good source of traffic.

New Bidding System

Yahoo! Search Marketing’s new bidding system takes into account a quality score, similar to Google AdWords. This is a switch away from a straight bidding system. Advertisers can still see a range of competitor’s bids for top positions.

Presumably this is a more competitive bidding system that raises costs for advertisers. It makes it impossible to tell how much a click will actually cost or what the best bid for the position is. It also creates other uncertainties about value, which can cause advertisers to overbid.

An advertiser could previously look at competitors’ bids in detail, set his/her bid, and know from competitors’ bids how much a click would cost. An advertiser could also eye-ball the range of bids. So, for example, an advertiser might see that there is a bid gap of a couple dollars between the number three and four positions. He/She would then be able to see that the number four spot would probably earn him/her the most bang for the buck, and locate there. The new bidding system doesn’t allow for this kind of immediate decision making. If an advertiser is going to do a detailed analysis, he/she would have to run reports and look at bidding history to get an idea of where they should locate ads.

The Rest

The rest of YSM’s features also sprout from Google AdWords successes. Advertisers can get listings approved for non-controversial keyphrases almost immediately, although they still get manually reviewed by editors later.

Advertisers can setup multiple campaigns - some of which can have regional targeting, some of which can be targeted only to the content network. Advertisers can A/B test multiple ads to see what works the best.

Panama Update – Conclusions

New features offered by YSM makes their pay per click program match up better with AdWords, though it has become more complex in its bidding system. Overall, it is more challenging to advertisers but provides better advertising options.

Steve Loszewski is a Google AdWords qualified professional and has passed the Yahoo! Search Marketing Ambassador exam. He actively manages pay per click accounts at Pure Visibility, an internet marketing services company.

Article Source: http://EzineArticles.com/?expert=Steve_Loszewski

Pay Per Click Search Engine Help

By Brian Cooley

Some basics of pay per click search engine help

Most companies offering this service will charge a setup, and an ongoing maintenance fee for managing PPC programs. The reason for this is twofold. There is a lot of time involved in research and management of a proper campaign, and since each engine has a variety of rules to abide by, there is a large amount of knowledge that goes into properly administered campaigns.

How to get pay per click search engine help

There are a variety of companies offering this as a service and it is often hard to find one that is reputable. Since the market is growing exponentially, it is important to do a bit of history on the person you select to manage your campaign. There is no reason you cannot do this yourself, but if you have another job function, like running, or marketing for your company, I would suggest outsourcing this work. A proper PPC campaign requires a lot of time and research. I was once told by someone I had consulted for that he would have been happy to do it himself but he had to save his marriage. Sadly, this is not far from the truth. He had spent so much time running his business and working on his campaign, that he had hardly any time for his family.

Other sources of pay per click search engine help

Each engine that offers PPC campaigns has some type of knowledge base. Most are very easy and straightforward to setup, but more difficult to master. Take some time to get familiar with this information.

Pay per click help

Making Money With Google Adwords

By Matt Ryan Platinum Quality Author

Of the multitude of ways to make money online, Google Adwords offers one of the more reliable paths to turning a profit online. One of the main reasons for this is that when you begin your Google Adwords campaign you will be selecting keywords or phrases that target whatever it is you're selling. By being targeted and specific, you will be bringing in clicks from people who are looking for exactly what you are selling.

That is why Google Adwords can be such a powerful money making tool. When people do a search on Google, they are looking for something specific. The keywords you select for your advertising should specifically identify one very targeted aspect of whatever it is you're selling.

Prior to rushing out and purchasing a bunch of Google Adwords keywords and starting a bunch of campaigns with the hopes of making money, take your time and do your research. With the proper research on your target market, you will be able to drill your campaigns down to the most precise keywords they are using to search for what you're selling or offering for sale.

After you have identified a list of keywords or phrases that are specific to your purposes, you then should analyze these words to determine which would be the most valuable for you to spend your time and money on promoting.

Your first few attempts at making money using Google Adwords should be by concentrating on keywords and phrases that do not cost you an arm and a leg per click. This will help you maximize your ad budget and allow you to learn the process while providing you with the opportunity to profit during the learning experience.

Additionally, these first campaigns you run should not on words or phrases that have a lot of competition as it's easy to get caught up in that aspect of this process and this can be very costly. As a beginner to this process, it's important to remember that you will be competing against people and companies that have been employing Google Adwords to make money for, potentially the last few years.

As you gain experience and as your income grows, if you choose you will be able to venture into the more competitive words and phrases. However, if you're making money with Google Adwords by avoiding that, why not keeps doing what is working? Perhaps instead of doing that, venture into another niche and employ what you have learned with a new product or products.

If you're looking for more ways you can explode your pay per click earnings, or get started check out Make Money With Adwords

Article Source: http://EzineArticles.com/?expert=Matt_Ryan

More Income From Google Adwords

By Matt Ryan Platinum Quality Author

Google Adwords is a fantastic pay per click tool for bringing highly targeted and specific visitors to your website at a cost you chose to pay. You can pay as little or as much as you want for these visitors and how much you make off of this targeted traffic is entirely up to how well you sell to them after they make it to your site.

If you've been having a hard time turning these visitors into the income from Google Adwords that you had been expecting to make, take a look at this simple technique and see if you can incorporate into your current process.

Offer A Specific Item

Do you have a page you are sending your Google Adwords visitors to that is filled with product after product that you think may interest your visitors and you're wondering why your income from your Adwords campaign isn't there? Create a page that includes only one option for your visitors to purchase.

By offering them only one product you're eliminating any chance that they are confused or overwhelmed with information and they are more likely to purchase. If this product has a name similar to the words that you are bidding on that's even better as these visitors are looking for that exact item.

Remove Distractions

Create this landing page to match the theme of your site but have the majority of the exiting links be pointed either at your purchase page or to the affiliate site you are promoting. This will leave your visitors a simple path to what you are selling, remove possibilities that they will become distracted and click away and it will ultimately increase your income from your Google Adwords campaigns.

Every Link To Income Potential

Any other links you decide to provide for your visitors should be navigational in design and lead to other items on your site that make money for you. You can point them to another item that is specifically targeted towards your keyword or phrase, or you can point them to an item that similar but just a little bit different. Whatever it is you send them to, make sure it is something you are making money from.

All exiting links from your landing page should be to other opportunities for you to make income. These can be links that make you money per click, pay you per action or are simply other products of yours. They simply need to be money-making links.

To some it all up in a nice, tidy nutshell: Remove the chance your visitors will become confused by offering only one specific item, remove distractions by having the entire focus of the page be on that one item and have all of your exiting links be to similar items that you make money from. By employing these three simple enhancements you should see a measurable increase in your income from Google Adwords.

Want to learn even more and comprehensive strategies to blow your income into the stratosphere with pay per click? Visit this Income From Adwords page.

Article Source: http://EzineArticles.com/?expert=Matt_Ryan

How Pay Per Click Search Engines Guarantee Targeted Traffic

By Steve Nash

The days of getting free visitors (traffic) to your website are over, no matter how well you understand the nuances of search engine optimization.

(And the reign of cheap or low-cost search engine traffic has begun.)

Okay, that may not be quite the case yet, but you really do have to work hard (or pay a search engine optimization company to work hard) to even get close to guaranteeing a top 10 position on search engines like Google these days.

On the other hand, pay-per-click search engines offer the promise of guaranteed visitors, for the keywords of your choice.

Choose to 'pay per click' wisely, though

There are literally hundreds of pay-per-click search engines available for you to spend your money on. Only a few can guarantee targeted visitors to your site, though. And only the same few can reduce fraudulent clicks to a minimum. I've listed these pay-per-click search engines below.

=> Start With These Pay Per Click Search Engines

* Google Adwords

Google operate perhaps the most popular pay-per-click search engine today, called Google AdWords.

AdWords ads appear on the Google search engine itself, as part of the search engine listings (top and right-hand-side of the ordinary search engine results). Ads also appear as part of a wide range of other search engines (known as Search network), as well as a growing number of general content sites (known as Content network).

Unlike other pay-per-click search engines, Google AdWords doesn't always list the highest bid term first (see The Basics Of Bidding below for details). In Google's words: 'Getting great results in AdWords doesn't necessarily mean spending a lot either. The AdWords system rewards the best-performing ads'.

Verdict: Definitely consider signing-up to Google AdWords, but learn how to make the most of your AdWords campaign first via a suitable tutorial or learning resource.

Google AdWords - https://adwords.google.com/

* Yahoo! Search Marketing (Formerly Overture)

Yahoo! Search Marketing (previously known as Overture and GoTo before that) is the original pay-per-click search engine. Yahoo! is also one of the most expensive and competitive. A quotation taken from a recent sign-up page:

'A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through.'

Like Google Adwords, Yahoo! Search Marketing has tough anti-fraud measures in place -- always evolving, obviously -- so there is far less chance of receiving so-called 'bogus clicks' (click fraud) than when using other pay-per-click search engines.

Yahoo! Search Marketing has an impressive search engine reach too, with its results found in 'Sponsored Listings' in many search engines.

Verdict: If you're serious about generating targeted traffic to your site, but less bothered about minimum (or maximum) bid amounts etc., then you should consider signing-up with Yahoo! Search Marketing.

Yahoo! Search Marketing - http://searchmarketing.yahoo.com/

* Other PPC Search Engines

Miva (formerly Espotting and Findwhat) is the self- proclaimed number one pay-per-click search engine in Europe. Its results appear on many major search engines as well as thousands of relevant smaller sites too.

And MSN Adcenter is Microsoft's own pay per click search engine.

Verdict: MSN Adcenter will be a serious contender to Google Adwords soon.

=> The Basics of Bidding at Pay Per Click Search Engines

Using Yahoo! Search Marketing as an example here, making a bid is simply a matter of choosing the following:

* keyword * title * description

And as Yahoo! recommends on its site, always repeat the keyword in both the title and description to improve your chances of a click. Yahoo! (Overture) also comes with a keyword suggestion tool.

Choosing your keywords, and the amount you are willing to bid is also simple, but can take a lot of time to research.

This is because you need to find suitable in-demand keywords, that also cost little.

Keyword research solutions include using the paid-for version of Wordtracker -- this excellent keyword suggestion tool allows you to brainstorm good keywords, and determine the current cost of the top 20 bids. The pay per click search engines above also come with their own keyword research tools.

=> Bid Carefully!

Make sure you don't spend too much money when making your bids.

Clicks can add up quickly and that means your costs can add up quickly, too. So it's probably worth investing in some kind of bid management software, or perhaps worth hiring a qualified professional (for Google Adwords, these people are called Google Advertising Professionals or Adwords Qualified Companies).

Remember, you ONLY want your prospective customers to click. And you must know the value of your visitor.

Try and make sure that the cost of a click never exceeds this 'value' of a visitor.

One successful strategy is to bid low on many, many listings. This requires extensive keyword research, however.

It is also very important to keep up with changes that happen at pay per click search engines like Google AdWords, otherwise you could end up losing a lot of money or have a pay per click campaign that suddenly stops working.

--

Search engine optimization is important but knowing how to buy cheap traffic from pay per click search engines is also important too. Bid carefully, and do your keyword research thoroughtly and you are more or less guaranteed to receive targeted visitors at your website.

Steve M Nash is owner of several sites including http://www.textmefree.com - a directory of free sms text messaging sites, and guide to bulk sms marketing. He promotes all of them using the basic principles and tips detailed in his free website promotion guide, http://www.howipromotemywebsite.com

Article Source: http://EzineArticles.com/?expert=Steve_Nash